“It’s easier to find someone to date than find a new friend – and we all know how hard it is to find someone to date!”
The woman talking to me was frustrated – and not alone.
- In 2023, the Pew Research Center found nearly 1 in 4 current or recent dating app users listed making new friends as a major reason for using dating apps.
- Loneliness has been called an epidemic in the United States.
- In local online groups, I see people asking how to make friends at least 2-3 times/month – including yesterday.
It should be an exciting time for recruiting new members and volunteers to your chapters!
- There are a lot of lonely people who would love to have a new group of friends and have a reason to get together regularly for fun.
- Your local chapter could be a perfect fit to help these people.
So why aren’t the bulk of your association’s chapters overflowing with happy active members and volunteers?
HINT: The traditional way of training chapter leaders how to recruit and get members involved is NOT working.